LeQuiff&Co. Strong Hold Pomade is a high quality water based pomade specially designed for EXTRA long lasting hold and best of all, its easy to wash off. Perfect for summer and fret no more of messy hair. Work best with slightly damp hair and require slightly of kneading onto the palm for even distribution before applying on hair. This pomade is HARDCORE in shine and hold , not for the faint hearted. Its light sandalwood base scent is perfect for gentlemen who love gentle scent. Awesome for quiff , slick back , pompadour or even classic side part.